To create real change, inequality needs to do more than “trend” – it needs to be an ongoing conversation.
Pymble’s new positioning strategy, ‘Watch Us Change the World’, is our opportunity to launch a tool that will empower our young women to create change.
As part of our Social Intelligence strategy, we have created The Pymble Index, a symbol that tracks the currency of equality.
Just as the fluctuating index responds to negative pressure from inequality, it also responds positively. We track promotions, successes, positive legislation and positive profit results from female CEOs. We then plan to actively engage our young women and the community with the Index to promote the progressive and constructive benefit that active equality creates.
The Pymble Index will broaden our perspectives and help make equality impossible to ignore by tracking how everyday actions, comments and policies impact our community.
The Pymble Index will launch soon. Stay tuned!